This Newsletter deals with:
- website improvements
- Gift Vouchers available online
- PANARY’s business Facebook page
- new booking system for Basic and British
During the last year I have continued to put much effort into PANARY’s website. The photos are generally improved, and all course descriptions now feature the daily programme (hour by hour) for that particular course. Prospective students can now see for themselves more clearly what to expect from the PANARY experience.
Vouchers online. The most recent addition is the facility for buying a Gift Voucher directly from the website without having to order it by email from me. PANARY is taking money via the website for the first time, and the vehicle I have chosen for that role is PayPal. All the same categories and questions used in my previous voucher creation system are still features of the new system. For example, you can designate an entire course for the voucher, or a declared sum of money; you can tick a box to say it must be maintained in secret.
I suppose the popularity of gift vouchers is a real sign of the times. There are “leisure industries” serving people who are willing to spend freely on their hobbies and interests, as well as people with much time on their hands gained by an early retirement. For many it is exciting to return to different forms of learning and education of all sorts, or to take up a new craft, and gift vouchers for courses are a popular way to spur this process along. Finally, I daresay there is that weary category of gift entitled – what do you give somebody who already has everything? A gift token can fill the bill and even surprise them too.
Continuing with IT, and modernity, some of you who know me well are going to be surprised by this next one: PANARY has joined Facebook. It is a business Facebook page, prepared for me by my friend Erika Bocangel who would be happy to hear from anyone who may want a Business page prepared ([email protected]).
I invite you to visit and check it out – https://www.facebook.com/panary1
If you have a Facebook account just log in and “like” PANARY. If you do not have a Facebook account, you can sign up to see what we are doing. The purpose of PANARY’s Facebook page is to keep you updated on the “what’s on”, and for you to be able to interact with former or future students and people interested in baking.
Composite one & two-day booking for Basic & British.
I shall finish this Newsletter by mentioning a new booking scheme that is afoot. For Basic and British courses (both themes where the two-day courses have been struggling for numbers ever since the recession began) I want to instigate a scheme where they are mainly one-day courses but a few times each year they have occasions when two days are set down together whereby the one-day version of each course melds into a two-dayer, making it actually a composite thing. Hence the participants can start to book for the event at whatever level they want: either as a one-day course or as a two-day experience. The first six students are taken on knowing they only want a one-day course, but a few can make it clear they want the 2-day. Fees will remain the same (one day is £160 at the moment, two days are £310). The system also gives more flexibility, allowing students who have done the one-day version in the past to join straight to the second day of that theme when they want to at a later date.
This new scheme will be given its first trial on October 12-13, when the Basic course of Friday 12th will be extended to Two-day Basic on the 13th. I shall be keen to see whether it gains interest. Soon the necessary changes to the Calendar/booking area for October will be made by my website builder (pcaWeb) to accommodate this trial.
Good baking! With best wishes, Paul